deanpublicrelations.com » Tweetexorcist.com http://deanpublicrelations.com Mon, 16 Jan 2012 17:20:20 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Ghost Tweeting Wars in Public Relations http://deanpublicrelations.com/should-public-relations-ghost-tweet/ http://deanpublicrelations.com/should-public-relations-ghost-tweet/#comments Thu, 07 May 2009 01:06:08 +0000 http://amyjdean.wordpress.com/?p=282 I need the help of my fellow public relations professionals. An important issue related to the future of our industry is weighing on my mind.

We are no strangers to ghost writing. Putting words in the mouths of our clients in the form of bylines, press releases, books, etc. is what we do. So, why does it feel so wrong to tweet for them?

I recently discovered a ghost writing service aimed at “movers and shakers” on Twitter, www.ghosttwitter.com. In stark contrast, I had already launched a web site, www.tweetexorcist.com, to keep the Twitter community informed on which celebrities are authentic.

In my opinion, my cause is just and every super hero needs a villain. What do you think? Would you tweet for your clients?

[polldaddy poll=1599907]

]]> http://deanpublicrelations.com/should-public-relations-ghost-tweet/feed/ 9 Jack Welch Keeps it Real on Twitter http://deanpublicrelations.com/jack-welch-keeps-it-real-on-twitter/ http://deanpublicrelations.com/jack-welch-keeps-it-real-on-twitter/#comments Tue, 28 Apr 2009 21:33:43 +0000 http://amyjdean.wordpress.com/?p=273 I was excited to see that @jack_welch joined Twitter, but before I got ahead of myself like I did with @guykawasaki only to learn that he uses ghost writers, I sent Jack a message from @tweetexorcist asking if it was really him.

He responded right away: “I am doing it all myself so please excuse my typing.” To top if off, his wife, @suzywelch, also seems to be “keeping it real” on her Twitter account.

From reading Jack and Suzy’s columns in BusinessWeek, I can tell that they understand the importance of trust in a business relationship. In my opinion, someone’s name on Twitter should be as good as their handshake. Twitter is a 21st Century medium, but the old-fashioned rules of trust should still apply.

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