Avid sports cards collectors, like Chris Curran, the CTO of Diamond Management & Technology Consultants, take great pains to cherry pick the finest players to add to their collections. In fact, you can visit YouTube and enter the keywords, “baseball card break” to watch eager fans culling their cards.
When Curran isn’t cracking open a fresh deck, he employs his collecting prowess to help John Sviokla, Managing Director of Innovation and Research for Diamond, select who becomes a member of the “Diamond Fellows,” an eye-popping list of 10 intellectual powerhouses that Diamond keeps on contract like Gordon Bell and Alan Kay. To gain a competitive edge, the firm hosts cozy events for clients with the Diamond Fellows through the program, DiamondExchange.
“Through Diamond Exchange small groups of clients come to interact with the greatest business and technology minds in the world,” said Sviokla. “It’s like intellectual fantasy camp.”
And, when there is a special client problem that calls for a paradigm shift in thinking, Diamond hand selects the perfect player from its star lineup.
“While one client’s challenge might be better suited for Chunka Mui, a former Diamond consultant and co-author of ‘Unleashing the Killer App,’ another client could thrive in a brainstorming session with the inventor of the spreadsheet, Dan Bricklin,” said Sviokla.
In this viral economy, delicately arranging partnerships with high profile personal brands with people power can be potent PR for brands that want to expand their online presence. Innovative media outlets understand this. To move beyond its print magazine, Harvard Business Press is selecting big brains like Sviokla to blog, so now Sviokla, the collector, has become the collected.
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