I was excited to see that @jack_welch joined Twitter, but before I got ahead of myself like I did with @guykawasaki only to learn that he uses ghost writers, I sent Jack a message from @tweetexorcist asking if it was really him.
He responded right away: “I am doing it all myself so please excuse my typing.” To top if off, his wife, @suzywelch, also seems to be “keeping it real” on her Twitter account.
From reading Jack and Suzy’s columns in BusinessWeek, I can tell that they understand the importance of trust in a business relationship. In my opinion, someone’s name on Twitter should be as good as their handshake. Twitter is a 21st Century medium, but the old-fashioned rules of trust should still apply.
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Twitter is the great leveler. Everyone gets the same 140 characters whether you’re a hot-shot CEO or just a regular Joe. That’s what so great about online communities. It brings everyone together regardless of rank.
Great post! i am very excited to see even the older generation can use technology in an effective way and what better 21st communication tool to use than twitter. I am now following Jack Welsh and its great to see him on twitter, as i studied his principles in various case studies in Business School at CSUSM.
Cheers,
JustinRFrench on twitter
JustinR says he is “very excited to see even the older generation … use technology (like Twitter) in an effective way …” But there was nothing in Amy’s post that explained exactly how or why Welch’s use of Twitter was “effective.” If I missed it, someone please enlighten me.
Good post — nice to see authentic people who tweet. Ghost tweeting is worse than lip-syncing…