Comments on: Public Relations and SEO: Friends or Foes? http://deanpublicrelations.com/public-relations-and-seo-friends-or-foes/ Wed, 24 Mar 2010 14:24:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Joanna Lund http://deanpublicrelations.com/public-relations-and-seo-friends-or-foes/comment-page-1/#comment-65 Joanna Lund Sun, 06 Sep 2009 13:52:12 +0000 http://keywordcommunication.com/?p=755#comment-65 I think this is also what happened to Habitat in the UK....an outside specialist firm that hijacked and indiscrimately posted all the top trending hashtags to post what turned out to be irrelevant promotional deals for those communities. It was a disaster for the company's brand standing and elicited a storm of spamming protests from which they are still recovering. We should not be too hasty to create a divide between PROs and techies. Many of us already apply proper strategic principle to the mastery and execution of these vital new channels. But, you're right. There is still a divide that creates a dangerous void exacerbated by a lot of client ignorance and rightful dependence on good advice. I think this is also what happened to Habitat in the UK….an outside specialist firm that hijacked and indiscrimately posted all the top trending hashtags to post what turned out to be irrelevant promotional deals for those communities. It was a disaster for the company’s brand standing and elicited a storm of spamming protests from which they are still recovering.
We should not be too hasty to create a divide between PROs and techies. Many of us already apply proper strategic principle to the mastery and execution of these vital new channels. But, you’re right. There is still a divide that creates a dangerous void exacerbated by a lot of client ignorance and rightful dependence on good advice.

]]> By: Barry Waite http://deanpublicrelations.com/public-relations-and-seo-friends-or-foes/comment-page-1/#comment-63 Barry Waite Thu, 03 Sep 2009 18:12:40 +0000 http://keywordcommunication.com/?p=755#comment-63 Great post Amy. I spent almost 20 years with a PR agency and recently joined a top SEO-firm here in Toronto. One of the things that attracted me to Agito is that they understand the strategic importance of SEO in the context of all marketing, including PR. We’ve been able to add tremendous value to our clients by offering smart, strategic and content-driven SEO and other Internet marketing programs that puts the message and not a keyword first. As lines between various marketing disciplines in both the online and offline world continue to blur, the leaders will be marketers who understand how to maximize synergies between activities rather than silo them. Great post Amy. I spent almost 20 years with a PR agency and recently joined a top SEO-firm here in Toronto. One of the things that attracted me to Agito is that they understand the strategic importance of SEO in the context of all marketing, including PR. We’ve been able to add tremendous value to our clients by offering smart, strategic and content-driven SEO and other Internet marketing programs that puts the message and not a keyword first.

As lines between various marketing disciplines in both the online and offline world continue to blur, the leaders will be marketers who understand how to maximize synergies between activities rather than silo them.

]]> By: Tessa Carroll http://deanpublicrelations.com/public-relations-and-seo-friends-or-foes/comment-page-1/#comment-62 Tessa Carroll Thu, 03 Sep 2009 16:23:53 +0000 http://keywordcommunication.com/?p=755#comment-62 The key to getting both PR and SEO tactics to work for your company is communication. Both entities need to keep the lines of communication wide open so that issues like the one talked about here don't arise. It is also equally important that PR people learn about SEO and vice versa. You don't have to know everything, but you also shouldn't keep yourself in the dark. Sharing knowledge is essential in optimizing any communications strategy. The key to getting both PR and SEO tactics to work for your company is communication. Both entities need to keep the lines of communication wide open so that issues like the one talked about here don’t arise. It is also equally important that PR people learn about SEO and vice versa. You don’t have to know everything, but you also shouldn’t keep yourself in the dark. Sharing knowledge is essential in optimizing any communications strategy.

]]> By: Sarah Van Elzen http://deanpublicrelations.com/public-relations-and-seo-friends-or-foes/comment-page-1/#comment-61 Sarah Van Elzen Wed, 02 Sep 2009 18:39:32 +0000 http://keywordcommunication.com/?p=755#comment-61 Nicely put, Amy. PR and SEO are defiantly designed to merge, however, I believe PR people can learn SEO and integrate it into their PR tasks, ie: optimized blog content, videos, press releases, and social media strategies. Nicely put, Amy. PR and SEO are defiantly designed to merge, however, I believe PR people can learn SEO and integrate it into their PR tasks, ie: optimized blog content, videos, press releases, and social media strategies.

]]> By: Jeannette Paladino http://deanpublicrelations.com/public-relations-and-seo-friends-or-foes/comment-page-1/#comment-60 Jeannette Paladino Wed, 02 Sep 2009 17:19:01 +0000 http://keywordcommunication.com/?p=755#comment-60 I could't agree more. I'd like to add that content is still the most important element in any PR campaign. Remember, that your audience is interested in what you have to say, not your keywords, although ideally content and your keywords should be in alignment. I could’t agree more. I’d like to add that content is still the most important element in any PR campaign. Remember, that your audience is interested in what you have to say, not your keywords, although ideally content and your keywords should be in alignment.

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