Have you ever been robbed of a retweet on Twitter? I discovered this phenomenon after I began searching on strings of words from my tweets, in addition to my Twitter handle. I found numerous instances of people tweeting my content, but not mentioning my Twitter name. I didn’t think too much about it until a reporter, probably as an oversight, tweeted my client’s content without listing his Twitter name. In cases like this, tweets without the proper accreditation become a public relations measurement challenge.
Chris Curran, the CTO of Diamond Management & Technology Consultants, is a dream client. He has fully committed to Twitter. He tweets frequently, he shares his blogs, retweets the tweets of reporters and peers and engages in conversation with other high profile executives. In fact, he recently created a list of CIOs who tweet at his impressive blog, CIO Dashboard. The list has generated interest from inside and outside of Twitter, including from a prominent technology reporter. After I emailed it to him, he tweeted it and let me know immediately. I was grateful for his effort, but I must admit that I was disappointed that he didn’t include my client’s Twitter name in his tweet.
To help remedy the loss, I sent the reporter a tweet, instead of an email, that thanked him for tweeting the list and included my client’s Twitter name in my response. As a result, I encouraged the reporter to begin following my client and took another opportunity to tweet the list.
Have you ever been robbed of a retweet? Does retweet robbery bother you?
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