Social networking has freed communications professionals–publicists, reporters, marketers, advertising executives–from their corporate cages. In fact, they have no choice but to circumvent the mainstream media and make a beeline to their target audiences using key word communications.
Instead of relishing the fresh air and wide open spaces, many communicators I speak with feel like a prisoner who has served his or her sentence, but can’t hack it on the outside. They have forgotten that, regardless of the medium, they are storytellers, change agents, muses and consensus builders.
On the flipside of the revolution, are the pioneers, the established professionals who refuse to stop learning and growing, the college kids who never stop aspiring and people in between who have the spirit to charge forward with wild abandoned into the future of key word communications.
I never thought the day would come when I would be mentoring my mentor who taught me everything I know about public relations, but it’s just another example of how the world has turned upside down. I’m helping her to navigate the microblogging mayhem and miracle that is Twitter.
Cheers to the open-minded mentors like my mentor who are letting their mentees give back to them after giving them so much.
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Great new blog. We can all mentor each other — there is so much new information and things to learn. Sharing what we know is the new digital paradigm!